A Workbook + AI Tool for Creatives
Craft the intro that finally captures who you are, what you do, and why it matters
Stop fumbling when someone asks what you do. Your Magnetic Intro is 20 minutes away.
Get the Magnetic Intro Creator$67 CAD/Approx. $49 USD · Instant access
You've been asked a hundred times.
"So, what do you do?"
And somehow, every time, the answer comes out wrong. Too long. Too vague. Too much like everyone else.
You either answer with a job title — or apologetically list many job titles.
Or you nail it in the shower and forget it by the time it matters.
It's not that you don't know what you do. You do. You just haven't found the words yet — the version that's clear, confident, and makes the right person lean in.
That's exactly what this is for.
The Magnetic Intro Creator gives you the words.
In about 20 minutes, you'll work through a guided process that pulls together who you help, the shift you create, and why it matters — and turns all of it into a clear, confident intro you can say out loud and mean it.
Something that works at a networking event. Works as the opening line of your bio. Works as the answer to the question you've been dreading.
No corporate-speak. No over-explaining. Just you, clearly.
What's inside
Video Intro
A short walkthrough to orient you before you dive in — so you know exactly how to use the workbook and get the most out of the process.
The Workbook
A guided step-by-step process that walks you through building your intro from the ingredients you already have. Includes three formulas — so you can find the version that fits your style and the room you're walking into.
The AI Tool
Paste in your draft and let the AI help you refine the language, pressure-test the clarity, and generate variations until one really clicks.
$67 CAD / Approx. $49 USD
This is for you if…
- You dread the "what do you do" question because your answer never quite fits
- You do a lot of things and struggle to explain them without a 5-minute backstory
- Your current intro sounds like everyone else's — or like a job description
- You know what you do, but you haven't found the words that actually land
- You want something clear and confident you can use right now
- You're building a personal brand and need a solid starting point
How it works
Four prompts. About 20 minutes. An intro that's finally yours.
Who You Do It For
Not a demographic. The person — what they're going through, what they're building, what they're ready for.
The Shift You Create
What actually changes for someone because of your work? This is the heart of your intro.
Your "Why It Matters" Line
The belief that drives everything. Optional — but when it's there, it's the thing people remember.
Build, Refine, and Make It Yours
Use three formulas to write your first draft — then take it into the AI tool to refine until it clicks. Read it out loud. Keep going until it sounds like something you'd actually say.
Ready to have your answer ready?
Get the Magnetic Intro Creator — a workbook and AI tool that helps you go from fumbling to clear in about 20 minutes.
Yes, I want this!$67 CAD / Approx. $49 USD
Hi, I'm Diane Foy
Personal Branding & PR Strategist · Superfan Attraction™
I've spent 30+ years in arts and entertainment — and 20+ of those as a publicist. I've been on both sides of the pitch, both sides of the "what do you do" question, and both sides of the moment where someone either gets it instantly or doesn't.
A clear, compelling intro is one of the key goals we work toward as creatives move through the Inner Work → Branding → PR journey. When you can finally articulate who you are, what you do, and why it matters — everything else gets easier. The pitching, the visibility, the audience-building. It all depends on having the words.
This workbook and tool give you a practical way to get there.